NationsBenefits Launches Direct Point of Sale Integration at Publix Super Markets

NationsBenefits®, the market leader for supplemental benefits and healthcare fintech solutions serving the healthcare managed care market, today announced a direct point of sale integration strategy and basket analyzer (“BAS”) technology, is now accepted at Publix Super Markets.

As a result of the new direct integration strategy and BAS technology implementation, eligible Medicare Advantage members of NationsBenefits who want to spend their health plan-funded benefit dollars on pre-approved healthy products can now do so at Publix.

"Our direct point of sale integration and basket analyzer technology are designed to empower our health plan partners’ members to make healthier choices with ease," said Glenn M. Parker, M.D., Founder and CEO at NationsBenefits. “This means we eliminate many of the grievances members typically experience when attempting to spend their healthcare benefit dollars. Product eligibility checks are accurate and seamless for our health plan customers and their members.”

The integration represents a significant milestone in NationsBenefits’ mission to build the most advanced, merchant acquirer agnostic retail network serving the healthcare benefits and managed care market, and thereby further advancing the accessibility of healthy grocery and Over-The-Counter products across the country.

About NationsBenefits

NationsBenefits is a leading member engagement, benefits administration, and healthcare company that partners with managed care organizations to provide innovative healthcare solutions aimed at driving growth, reducing costs, and delighting members. Through its comprehensive suite of innovative supplemental benefits, payments platform, and member engagement solutions, NationsBenefits helps health plans deliver high-quality benefits to their members that help address social determinants of health and improve member health outcomes and satisfaction. The Company’s compliance-focused infrastructure, proprietary technology systems, and premier service delivery model allow NationsBenefits’ health plan partners to deliver high-quality, value-based care to millions of members. To learn more, visit NationsBenefits.com.