NationsBenefits® and Walmart are Revolutionizing Health Plan Member Engagement with Technology, Retail and Nutrition Integrations

NationsBenefits®, the leading healthcare fintech, supplemental benefits, and outcomes platform, and Walmart, the world’s largest retailer, today announced they are continuing to work together to transform how health plan members access essential benefits through tech-powered tools. This collaboration includes NationsBenefits’ proprietary Basket Analyzer Service (BAS) as well as the Walmart Everyday Health Signals™ program, which leverages opt in retail behavioral insights and analysis to help individuals live better by providing personalized nutrition and wellness guidance.

Consumers today expect healthcare to be as convenient and seamless as banking, shopping, or any other tech-enabled service. NationsBenefits is leading this evolution by creating an integrated experience where members can use their health benefits effortlessly. Working together, NationsBenefits and Walmart are offering Walmart’s Everyday Health Signals program to flex card members. This initiative enhances the member experience and supports the day-to-day decisions that connect healthcare and nutrition.

By enrolling in the Walmart Everyday Health Signals program, members can opt in to share behavorial insights with their health plan and receive tailored wellness support. The program offers personalized nutrition and wellness insights for members through Nations and on Walmart.com, tracking trends in fruit and vegetable purchases and providing education on products high in sodium, saturated fat and added sugars. Members also gain access to healthy recipes and shopping lists, making informed choices easier. With 90% of the U.S. population living within 10 miles of a Walmart store, the opportunity for convenient, personalized health engagement is unparalleled.

This will give millions of health plan members who opt in direct access to personalized insights, flexible benefits and real-time engagement tools that help them make informed decisions about their wellness, including:

Real-Time Shopping Insights: By enrolling in the Walmart Everyday Health Signals program, members can opt in to share retail behavioral insights with their health plan and to receive tailored wellness support through personalized guidance based on their shopping habits.

Seamless Benefit Access: Members can use their NationsBenefits Benefits Mastercard® Prepaid Flex Card* to purchase eligible groceries, OTC products, and wellness items at more than 4,600 Walmart stores and on Walmart.com, with new online badging across thousands of eligible products that makes it easier for customers to shop with their health plan.

Actionable Nutrition & Wellness Support: Data-driven guidance helps members navigate food choices, and lifestyle changes—all within their existing shopping experience.