The COVID-19 pandemic was undoubtedly a catalyst for change. Everything from a haircut to picking up take-out after a hard day’s work changed almost overnight, and the harsh reality is that many of those changes are here to stay. The U.S. healthcare system is no exception. One of the most pressing quandaries for Medicare Advantage Organizations (MCO’s) has been identifying innovative ways to deliver greater value to beneficiaries without incremental or direct funding.