Press Release

NationsHearing Completes Rebrand to NationsBenefits with Launch of New Website

February 06, 2020 08:00 a.m. ET By NationsBenefits

The company remains committed to offering and managing customizable hearing and OTC benefit programs for its valued health plan partners.

NationsHearing, LLC., a leader in the hearing healthcare industry, announced today the company has completed a redesign and rebrand to NationsBenefits®. This extensive rebrand expands the focus of the company’s customizable solutions, broadens the scope of clinically focused services for consumers, health plans, partners, and providers, and includes a new logo, positioning, and website.

Rebranding to NationsBenefits illustrates we’re evolving to meet more of the needs of our customers in today’s changing environment, and it signifies how far our company has come since its founding in 2015.”

Michael Furstenberg, Chief Marketing Officer at NationsBenefits

NationsBenefits’ new branding enables the company to stand out in a rapidly changing industry. “We made it a priority to rethink our name and our brand identity,” said Michael Furstenberg, Chief Marketing Officer at NationsBenefits. “Rebranding to NationsBenefits illustrates we’re evolving to meet more of the needs of our customers in today’s changing environment, and it signifies how far our company has come since its founding in 2015.”

The company’s refreshed logo and revamped website,, feature a modern design and emphasize their ability to surpass traditional benefit management programs with an outcomes-based model that delivers cost savings to health plans and better overall health of their members. “We’ve taken a new approach to the website’s design and user experience, and we’re challenging the status quo in every aspect of our business model to better meet the needs of our partners,” Mr. Furstenberg explained.

The company has two distinct offerings that can be selected by health plans on a standalone basis or combined for a comprehensive supplemental benefits program:

  • NationsHearing® will continue to provide a custom hearing aid benefit and hearing services program that’s focused on driving better outcomes to improve the quality of life and decreasing costs related to associated comorbidities of hearing loss, which can ultimately lower overall healthcare spending.
  • NationsOTC® will continue to provide CMS-compliant, over-the-counter benefits administration services to health plans seeking an affordable, comprehensive solution in supplemental OTC services and product fulfillment.

Increased flexibility provided by the Centers for Medicare & Medicaid Services (CMS) for plan year 2019 has resulted in Medicare Advantage plans offering more supplemental benefits for 2020 and beyond. This includes hearing coverage, OTC drugs, transportation, meals, and other supplemental services that promote health and wellness. In addition to hearing and OTC, NationsBenefits has an expansion plan in development to introduce new supplemental benefit offerings to health plan partners and their members.

“We thought a lot about the best way to bring new and additional outcomes-focused supplemental benefits to our partners without diluting the impact we are making on hearing and OTC,” said Glenn M. Parker, M.D., Founder and CEO. “To do this right and do it well, we have doubled down on our investment in people, technology, and processes to ensure we meet the highest level of standards while delivering significant value to partners and members alike.”

In the past three years, the company has achieved:

  • HITRUST CSF® Certified status for information security
  • NCQA Accreditation in Credentialing and Recredentialing
  • A Certificate of Validation by the Validation Institute for its interventions program
  • Accreditation by the Better Business Bureau with an A- rating

Further, the company is recognized and ranked as the number one fastest-growing private company with revenue over $25 million by the South Florida Business Journal.

The company’s mission is to provide best in class healthcare management solutions to managed care organizations and drive improved, long-term health outcomes for customers through comprehensive supplemental benefits, innovative technology-based solutions, and exceptional service delivery.

NationsBenefits is committed to improving the overall health of its customers and maximizing the quality of care provided to more than 10 million members in the United States.

About NationsBenefits

NationsBenefits® is a leading supplemental benefits company that partners with managed care organizations to provide innovative healthcare solutions aimed at driving growth, improving outcomes, reducing costs, and delighting members. We surpass traditional benefit designs by taking a consultative approach to understanding each valued client’s objectives, and we offer customized programs that can be targeted or scaled to effectively engage members who have diverse needs. With our compliance-focused infrastructure, technology, care continuum and best-in-class service delivery model, health plans can depend on our company to maximize the value-based care delivered to millions of people who deserve a better quality of life. To learn more, visit

February 06, 2020 08:00 a.m. ET By NationsBenefits